Of course you know this company. Remember that advertisement with the guy and gal dancing from room to room until... the guy sees the bathroom fittings and drops the girl? Ouch.
Coming to the point, what does that logo read? Yes.. its not a joke nor is it a riddle. It's a simple question really. I bet most of you can't get it right. It reads Jaquar. Yup..not Jaguar as most of you just thought a few seconds ago. Weird isn't it? All these years you thought it was there at the back of your mind, just a silly word for a company with a funky product design and a corny advert.
I've asked 30 odd people over the past 2 months about this brand name. All of them got it wrong (i.e. - Jaguar). I wonder .. if one was to read it correctly as Jaquar and question the authenticity of the brand name as they initially thought it to be (Jaguar) how would the scenario differ?
A case of cheap imitation would spring to mind. Also, you'd have the company sales losing out on a chunk of the observant lot who took a step back after seeing a conflict in the offing.
I do hope Jaquar is aware of the imposter lurking in the shadows...
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2 comments:
They say it quite clearly in the adds: "Jaikooare"
Pround to that I knew it all along...:-)
A good post again! makes quite a lot of sense... and yeah they do say "Jaikooare" in the ad but technically for a listner it could be "Jaigooare" as well...
in my defence i knew it all along too.
P.S. thanks Amol for giving me a new business plan....
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