Tuesday, May 15, 2007

This One's Not About The Chocolate


Kinder Eggs are probably the most innovative way to get your mind off the chocolate. Thats right. Forget the milk chocolate covering. Of course, the chocolate is damn good. But it's what lies beneath that makes the deal.

Unfolding the chocolate we have the following...







Voila ! We have a yellow plastic capsule containing a small booklet and parts to assemble the toy.

Our toy character is called Kiko.


Pretty slick eh? This robotic fella (on the right) here I assembled right after Kiko. Couldn't help opening another Kinder.

Oh by the way, Kinder is a product of the Ferrero group - the Rocher make that everyone loves. Although Kinder ranks way above Rocher. Who would've ever imagined kids running after the toy when there's a chocolate attached to it ? Super. And yup, Ferrero has announced plans of entering India and setting up base here to start manufacturing the Rocher variety. That's ok. I'd rather prefer Kinder doing the rounds here.

3 comments:

Conspiracy theory said...

Yeah.. but wouldnt the kids or ppl like me first EAT the chocolate and thn rush for the toy.. hey this is a superb strategy... so little chocolate.. yet high sales. Strategy or no i gess ppl jus love it na...
get one for me next time we meet.... ;)

Unknown said...

hey..... i want one of those...

MD said...

hmmmmm....nice mktg trick used buddy...wld lov to taste one of those...!!!